With so many marketing strategies available to businesses, it’s hard to describe which ones are a great fit for your company. Before spending your marketing budget on a strategy, it’s crucial that you get to know all the strategies available to you, especially one of the most important ones — search engine optimization (SEO).

What is SEO online marketing?

SEO is the process of getting website traffic from the totally free as well as organic search results page on search engines. It matters not if an individual is new to the Search Engine Optimization globe or have been practising it for several years, there is always something brand-new to discover.

SEO online marketing combines on-page and off-page strategies that work together to get the job done.

On-page SEO includes all the changes you can physically make to your website in order to make it rank higher. Here are some examples:

  • Keyword targeting and implementation
  • Content creation
  • Page speed optimization

Off-page SEO, on the other hand, refers to all the strategies that don’t take place on your website in order to improve your rankings. Examples include:

  • Link building
  • Social media marketing
  • Email marketing

When you call on an SEO agency to take care of your campaign, they’ll likely use a mix of both on-page and off-page SEO for the best possible results.

Five Ways to Improve your Site’s Ranking (SEO)

1. Thousands of people search on Google every second

When you implement online SEO into your marketing strategy, you’re essentially marketing your business to thousands of people — 67 thousand every second to be exact.

When you use SEO to market your products and services, you make your company offerings available to an expansive user base, which gives you a higher chance of attracting interested customers and making more conversions.

Without SEO, it’s unlikely that your target audience will ever see your website, let alone purchase your products.

2. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills.

Identify and target a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best-applied physics program,” or “Michigan Tech degrees”).

Don’t forget to use bolditalics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

3. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

4. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

5. Ensure Your Site is Mobile-Ready and Easy to Navigate

Search Engine Land reports that nearly 60% of Google searches now occur on mobile devices. More people are accessing the internet from their smartphones today than ever before – it’s imperative that your website is mobile-ready to engage this audience.

It’s also important that your website is responsive on mobile. Page load speeds, navigation (how easily people can find what they’re looking for on your website), and formatting are key ingredients that impact SEO and user experience.


Improving your SEO strategy doesn’t have to be a complicated feat. Use these tips in your content marketing to experience better results from SEO. With consistency, you’ll see an increase in engagement and better visibility in search.