Digital Marketing

#1 Advance Digital Marketing Course in Delhi

Digital marketing is the key to hold an in-demand profession. Recognizing the significance of digital marketing Course, brands are becoming more aware to concentrate on digital marketing and also, therefore, the digital marketing skills remain in a significant need broadening its scope on the market area. Higher pay and also numerous career options are the salient benefits of having a digital marketing career. Besides these, there is a wide scope of digital marketing as promoting as well as branding companies through digital media is the fastest and trustworthy mode of marketing to target mass audiences so the need for Digital Marketing Course in Delhi in increased Due to MCA and corporate sectors.

A certification will never get unused so you can use it anywhere where you are applying for a job as Digital Marketer. Now let’s discuss the scope of this field like what you can do after doing a diploma course in Digital Marketing:

  • You can work in any company or MNC.
  • One can create his/her own website/portal to deliver some services.
  • One can be a good trainer of Digital Marketing Courses.
  • You can start your own business of Digital Marketing.

And there are many more various options which you can choose from. The basic thing where other lacks are live projects so that’s why we provide live projects to our students so that they can get trained live while working on client’s website. This makes them trained professionally and makes them alert how they can achieve the goal whole entering in the industry.

CLASSROOM TRAINING

Course Duration –3 Months
Batch Availability – Weekdays/Weekends

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How We Work

Digital Marketing Course Structure

  • What is Digital Marketing ?
  • Why is it Important for every Business ?
  • Scope of Digital Marketing.
  • Understanding Website based on Functionality & purpose.
  • Understanding Web Domain & Web Hosting Extensions Domain Name

Registration & Web Hosting

  • Domain Registration (of your choice)
  • Web Hosting
  • Cpanel Control
  • WHM & Script Installation(Server Setup)

WordPress

  • WordPress Tour-Include Posts, Pages, Updates, Appearance, Plugins and so on.
  • WordPress Themes, Widgets, Plugins
  • Theme customization on WordPress
  • How Search Engine works?
  • Components of Search Engine
  • Google Algorithms – PANDA, PENGUIN, HUMMING BIRD, PIGEON

Keywords Research & Competition

  • Intro to Keywords research
  • Types of Keywords
  • Business Analysis & Categorization{Business Doctor Diagnosis}
  • Google Keyword Planner
  • Competition Analysis

On-Page SEO

  • Introduction to On-page SEO
  • URL Structure Optimizer
  • Head (H1,H2,H3) Optimization
  • Meta Tag Optimization
  • Content Optimization
  • Sitemap submission – XML, HTML
  • Redirection and Canonicalization
  • Anchor Text Optimization
  • Robots.txt
  • Website SSL and http:// vs https://

Off-Page SEO

  • What is Link Building?
  • Latest Link Building Methods
  • Do Follow vs No Follow
  • Link Building Guidelines (aviod google penality)
  • Blogging and Commenting
  • SEO Terminology Hacks
  • Link distribution, User behavior elements
  • SMO & SMM
  • Social Media Statistics
  • Impact of social Media on SEO
  • Organic Social Reach (Without Spending Money)

Facebook & Instagram Advertising

  • Facebook  and Insta Page Creation and Account Set-up
  • Facebook and Insta Page Management Tools
  • Content Strategy & Tips & Insta
  • Types of Promotions
  • Advance Audience Targeting
  • Bidding strategies
  • Understanding Pixel
  • Ad Formats & Ad Dimensions & Rules
  • Re-Marketing
  • Conversion Tracking
  • Facebook & Instagram Statistics

Linkedin & Twitter Advertising

  • Linkedin and Twitter Page Creation and Account set-up
  • Linkedin and Twitter Page Management Tools
  • Types of Linkedin Networks
  • Linkedin Groups
  • Content Strategy & Tips & Insta
  • Types of Promotion
  • Advance Audience Targeting
  • Bidding Strategies
  • Ad Formats & Ad Dimensions & Rules
  • Re-Marketing
  • Conversion Tracking
  • Linkedin and Twitter Stattistics
  • Recommendation in Linkedin
  • Finding jobs with Linkedin

Social Media Automation

  • Social Media Automation
  • Automation Tools – Hootsuite, Buffer, Postcron
  • Set-up Connection with Facebook, Instagram, Twitter
  • Post Scheduling Tools
  • Performance Analysis

Google Ads Network Creation along with best placements (Advanced)

Content Posting and Ads Placements (Importance of Permalink, Keyword, title, meta-tags, meta-description and others)

  • Introduction to Content Marketing
  • What is Content Marketing
  • Objective of Content Marketing
  • Content Marketing 7 step Strategy Building Process
  • 18 types of Content with Examples
  • How to write Great Compelling Content?
  • Keyword Research For Content Ideas
  • Optimizing Content For Search Engines
  • What is Authority Blog?
  • How to Market Your Content?

Art of Spelling Your words

(Creation of quality content & how to sell your words)

  • Importance of Video Marketing
  • Types of online Videos
  • Building Explainer Video Scripts
  • Live Exercise: Creating Explainer Videos
  • Working With Filmora
  • Niche Blogging & Category Selection
  • Strategizing 90 Days Plan
  • Live Exercise: Customizing Website for Monetization
  • Applying for Adsense & Other Ad Options
  • ORM & Social Media Scheduling Tools
  • Case Study: Social Crisis & Response Management
  • Live Exercise: Building Social Media Calendar  & ORM Strategy
  • Google Search Console
  • Google Analytics
  • Google Tag Manager
  • Google Adsense Basics (CPM, CTR, CPC and so on)
  • Double-Click Search
  • Google Suite
  • Google Trends
  • Google My Business Optimization
  • Introduction to Paid Marketing
  • Google Account Set-up
  • Interface Tour & Billing Setting
  • Account Structure
  • Campaign Setting
  • Ad Group Setting
  • Keyword Research Tool
  • Types of Quality score
  • Types of CPC’s
  • Bidding Strategies
  • Ad Formats
  • Ad Guidelines & Ad Extensions
  • Re-Marketing and its Strategies
  • Benefits and Results of Remarketing
  • What is E-Mail Marketing
  • Importance of E-Mail Marketing
  • E-Mail Marketing Strategy
  • How to Create Subsciber List
  • Mail Chimp Integration in website
  • A/B Testing
  • E-Mail Marketing Automation
  • What is Affiliate Marketing
  • Importance of Email Marketing
  • Apply for Affiliate Marketing Network
  • How Affiliate Marketing Works & Dashboard Understanding
  • Affiliate Marketing Network Reports and ROI
  • Affiliate Marketing Payment Model
  • What is E-Commerce?
  • E-Commerce Website Creation using E-Commerce Platforms
  • Theme customization (Advanced)
  • E-Commerce Marketing Strategies
  • Indian E-Commerce Case Study
  • E-Commerce Market Trend and Future in India
  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Supplemental Mobile Products and Service Options
  • Mobile Advertising and Search
  • Mobile Marketing and Social Media
  • Mobile Rules and Regulations
  • Mobile Website
  • Mobile Marketing Analytics
  • Careers in Mobile Marketing
  • Principles of Lead Generation
  • Types of Lead Generation Tools
  • Live Exercise : Creating Lead Catpuring
  • Forms via. Google Forms
  • Freelancing Platforms
  • Building Freelancing Profile
  • Live Walk-through: How to Grab Projects
  • How to Price your Services